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What does a market demand curve reflect?
Future Cash Flows
Estimates of the amount of money expected to be received or paid out in the future through investment, business operations, or other financial activities.
Investment
The act of allocating resources, typically money, with the expectation of generating an income or profit.
Opportunity Cost of Capital
The return foregone by investing in a project instead of in comparable financial assets with similar risk.
Net Present Value
Net Present Value (NPV) is a financial metric that calculates the present value of all future cash flows (positive and negative) expected from an investment, adjusted for time and interest.
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