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Which of the following is most likely to happen if Canada increases its budget deficit?
Noise Effect
Distractions or interferences that distort or disrupt communication between buyers and sellers, affecting the message's effectiveness.
Gross Rating Points
A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.
Reach
Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.
Frequency
The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.
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