If a US Textbook Publishing Company Sells Texts to Canadian Students, Which

question 58

Multiple Choice

If a U.S. textbook publishing company sells texts to Canadian students, which of the following correctly identifies the effects of these sales?

• A)U.S. net exports increase, and U.S. net capital outflow increases.
• B)U.S. net exports increase, and U.S. net capital outflow decreases.
• C)U.S. net exports decrease, and U.S. net capital outflow increases.
• D)U.S. net exports decrease, and U.S. net capital outflow decreases.

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Definitions:

High-profitability

Refers to the ability of a business or investment to generate earnings significantly above its costs and expenses.

High-loyalty

A customer's strong allegiance or attachment to a brand, product, or company, often reflected in repeat business and positive word-of-mouth.

Communication Investments

The allocation of resources towards marketing communication channels aiming to promote a brand or product.

Loss-leaders

Products sold at a loss to attract customers to a store where they are likely to purchase other items at a profit for the retailer.