Examlex
The Advancement of Sound Science Coalition (TASSC), an organization that teaches people the difference between junk science and sound science, was created and funded by a tobacco company.
Brand Recognition
The extent to which consumers are able to identify a brand by its attributes, distinguishing it from other brands.
Nielsen Media Research
A company that measures and analyzes television, radio, and newspaper audiences to provide data on media consumption patterns.
Observation
The act of noticing or perceiving something and registering it as being significant, often used as a method in scientific research.
Competitor Threat
The potential or actual challenge posed by another business or entity that offers similar products or services, impacting market share or profitability.
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