Where a Contractual Term Has More Than One Possible Meaning

question 32

True/False

Where a contractual term has more than one possible meaning, it will be interpreted in favor of the party who supplied the contract.

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Definitions:

Front of The Store

The area closest to the entrance of a retail outlet, strategically used for displaying new, seasonal, or promotional items to attract customers.

Promotion Element

Components of the promotional mix used by companies to communicate product benefits and persuade customers, including advertising, sales promotion, public relations, and personal selling.

Value Proposition

A statement or concept that explains how a product, service, or brand satisfies a customer's needs or desires, distinguishing it from competitors.

Variety of Media

The use of multiple types of communication channels (like TV, internet, radio) for advertising or sharing information.