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Showplace insures its $160,000 building with two insurers: with Hometown Insurance for $60,000 and with National Insurance for $120,000. The building suffers a fire loss of $75,000. From whom and for how much can Showplace collect?
Customerization
A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.
Customizing Product
Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.
Shopping Interaction
The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.
Digital Capabilities
The skills, technologies, and resources that enable an organization or individual to create value and effectively engage in digital platforms and digital transformations.
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