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Some Pet Owners Are Using an "Invisible Fence" to Keep

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Some pet owners are using an "invisible fence" to keep their animals from straying. Every time the animal steps over the edge of the property, it gets a mild shock. A social scientist would call the shock


Definitions:

Traditional Media

Forms of mass communication that predate the internet, such as newspapers, television, and radio.

Misleading Information

Incorrect or deceptive data or facts presented with the intention of deceiving or misleading.

Integrating Vertically

A business strategy that involves a company expanding its operations into different steps along the same production path, such as a manufacturer owning its supplier.

Paper Mill

A paper mill is a factory dedicated to producing paper and cardboard from wood pulp and other raw materials.

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