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If a bottled soft drink and bottled juice are substitutes, when the price of the bottled soft drink rises
Aggressive Marketing
A proactive, forceful strategy aimed at increasing sales and market share, often involving intense promotional activities.
Lower Prices
Lower prices refer to a reduction in the cost at which goods and services are sold, often aimed at increasing consumer demand or being competitive in the market.
Complementary Product
A product that adds value to another primary product when used together, encouraging consumers to purchase both.
Operations Manager
A professional responsible for overseeing, designing, and controlling the process of production and redesigning business operations.
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