Assuming Coffee and Cola Are Substitutes, If the Price of Coffee

question 411

Multiple Choice

Assuming coffee and cola are substitutes, if the price of coffee rises

• A)there is a movement along the demand curve for cola.
• B)the demand curve for coffee will shift to the right.
• C)the demand curve for cola will shift to the right.
• D)the demand curve for coffee will shift to the left.

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Definitions:

Single Appeal

An advertising or persuasive strategy focusing on one key message or benefit to influence the audience.

Product's Audience

Refers to a specific group of people a product is designed and marketed for.

Intrinsic Benefits

Advantages or positive effects that are inherent to an activity or object, valuing it for its own sake rather than for external reasons.

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Rewards or advantages coming from external sources, separate from the intrinsic value of the activities performed.