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When there is an external benefit, the unregulated market
Product Knowledge
Understanding and information about a product's features, benefits, and use, which is crucial for effective selling and customer support.
Need-Payoff Question
A question asked by a seller to make a potential buyer consider the positive effects or benefits of purchasing a product or service.
SPIN Approach
A sales strategy that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and offer solutions.
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