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The aggregate demand curve
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors that might require separate products or marketing strategies.
Segments Possess
Refers to the characteristics or attributes that define different market or consumer segments within a broader market, allowing companies to tailor their offerings more precisely.
Geographic Variables
Factors relating to location and geography that affect business operations and market opportunities.
Market Globalization
The process of expanding business operations on a worldwide scale, creating global markets for goods and services.
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