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Which of the following is NOT a key assumption of the classical model?
Retail Chains
A series of retail outlets owned by the same company, offering similar or identical merchandise.
Multichannel Marketing
A marketing strategy that uses several different channels, such as retail stores, online platforms, and direct mail, to reach customers.
Showrooming
The behavior of checking out products in a physical retail store without buying them, and later searching online to buy the same products at a cheaper price.
Strategic Channel Alliance
A partnership between two or more organizations to use each other's distribution channels to sell their products, often to expand market reach.
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