Examlex
Fixed investment is
Drive
An intense internal force that motivates behavior.
Homeostasis
The tendency to maintain equilibrium by adjusting physiological or psychological processes.
Primary Drives
Basic, innate drives that motivate behavior essential for survival, such as hunger, thirst, and avoidance of pain.
Hull
An American psychologist who developed the drive-reduction theory, emphasizing the role of biological needs in motivation and behavior.
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