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A firm will invest in a project if
Memory
The persistence of learning over time through the encoding, storage, and retrieval of information.
Echoic Memory
A momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
Iconic Memory
A momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
Retrieval
The process of recalling information stored in memory.
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