-In the above figure, over the price range P1P2, demand is
Definitions:
Brand Loyalty
The tendency of consumers to continually purchase the same brand's products or services over time due to positive experiences and perceived value.
Market Segmentation Strategies
The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to tailor marketing strategies effectively.
Advantages and Disadvantages
A comparison of the positive aspects and drawbacks of a particular decision, product, or strategy.
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