When a Consumer Shifts His Purchases from Product a to Product

question 56

Multiple Choice

When a consumer shifts his purchases from product A to product B, the marginal utility of

• A) A falls and the marginal utility of B will increase.
• B) both A and B will decrease.
• C) A increases and the marginal utility of B will fall.
• D) both A and B will increase.

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Definitions:

Spontaneous Recovery

The unexpected return of a learned behavior after its apparent extinction, highlighting the persistence of memory traces.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, triggers a conditioned response.

Conditioned Response

A learned reaction to a conditioned stimulus that occurs because of previous conditioning.

Extinction

The diminishing of a conditioned response; occurs in classical conditioning when an unconditioned stimulus (US) does not follow a conditioned stimulus (CS).