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In Order for a Consumer to Choose Between Two Different

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In order for a consumer to choose between two different goods, he has to take into consideration the


Definitions:

Rational Choice Theory

A framework for understanding and modeling social and economic behavior within the assumption that individuals make decisions based on their preferences and aims to maximize utility.

Social Resources

are assets available to individuals or communities, such as knowledge, networks, and social status, that can be mobilized to achieve desired outcomes.

Intention

A mental state that represents a commitment to carrying out an action or actions in the future.

Neoclassical Economics

A branch of economics focusing on the determination of goods, outputs, and income distributions in markets through supply and demand.

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