Examlex
The ratio of total costs to the quantity produced is referred to as
Marketing Channel
The paths or routes that products and services take from the time they are produced until they are purchased by consumers, including intermediaries such as distributors and retailers.
Horizontal Price Fixing
Occurs when competitors that produce and sell competing products collude, or work together, to control prices, effectively taking price out of the decision process for consumers.
Experience Curve Effect
Refers to the drop in unit cost as the accumulated volume sold increases; as sales continue to grow, the costs continue to drop, allowing even further reductions in the price.
Unit Cost
The cost incurred to produce, acquire, or sell one unit of a product or service, calculated by dividing total costs by the number of units.
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