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When Crest Claims That Its Toothpaste Product Whitens Teeth More

question 167

Multiple Choice

When Crest claims that its toothpaste product whitens teeth more than the products of its competitors, Crest is practicing


Definitions:

Channel Richness

Indicates the capacity of a channel to convey information.

Sense Of Security

A feeling of safety and stability that comes from believing that one is protected from harm and risk.

Grapevine

Transfers information through networks of friendships and acquaintances.

Ethnocentrism

The tendency to believe one’s culture and its values are superior to those of others.

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