Examlex
When Crest claims that its toothpaste product whitens teeth more than the products of its competitors, Crest is practicing
Channel Richness
Indicates the capacity of a channel to convey information.
Sense Of Security
A feeling of safety and stability that comes from believing that one is protected from harm and risk.
Grapevine
Transfers information through networks of friendships and acquaintances.
Ethnocentrism
The tendency to believe one’s culture and its values are superior to those of others.
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