Mass Marketing Involves

question 126

Multiple Choice

Mass marketing involves

• A) using all types of media, such as television and radio, to reach as many consumers as possible.
• B) internet ads only.
• C) using direct mailings only.
• D) lower-cost methods of advertising.

---

Definitions:

Economist

A professional who studies, develops, and applies theories and principles of economics to understand how economies function and to inform policy.

Fixed Supply

A condition where the quantity of a good or resource available does not change, regardless of price.

Economic Rent

Payment to a factor of production in excess of what is needed to keep that factor in its current use.

Production Cost

The total expense of producing a good or service, including labor, materials, and overhead costs.