Jim Has Just Researched and Purchased a Computer Through the Internet

question 53

Multiple Choice

Jim has just researched and purchased a computer through the Internet as a result of responding directly to a pop-up ad. The pop-up ad is an example of

• A) mass marketing.
• B) direct marketing.
• C) indirect marketing.
• D) interactive marketing.

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Definitions:

Race

A social construct used to categorize humans based on physical and genetic traits, often resulting in systemic discrimination or advantage.

Ethical Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization, focusing on the ethical aspects.

Office Of Internal Governance

A designated office within an organization responsible for ensuring compliance with laws, regulations, and internal policies, often overseeing risk management and ethical conduct.

Organization Interest Principle

A principle emphasizing that the actions and decisions within an organization should prioritize the collective interests and goals of the organization.