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In a monopolistically competitive market there are
Narcissism
A personality trait characterized by an excessive preoccupation with oneself and a lack of empathy for others.
Self-esteem
The subjective evaluation or perception of one's own worth or value.
Self-discrepancy Theory
A psychological theory that explains how differences between individuals' actual, ideal, and ought selves can impact their emotional states.
Actual Self
The concept referring to how individuals see themselves currently.
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