Jim Has Just Researched and Purchased a Computer Through the Internet

question 53

Multiple Choice

Jim has just researched and purchased a computer through the Internet as a result of responding directly to a pop-up ad. The pop-up ad is an example of

• A) mass marketing.
• B) direct marketing.
• C) indirect marketing.
• D) interactive marketing.

---

Definitions:

Reproductive Tract

The series of organs within an organism that work together for the purpose of reproduction.

Trimester

One of three divisions into which the duration of pregnancy is often divided, each lasting approximately three months.

Fetus

An unborn offspring in its later stages of development, especially after it has assumed the recognizable form of its species.

Second Trimester

The middle period of pregnancy, often considered from the 13th to the 26th week.