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If a firm that produces an information product uses marginal cost pricing, then the firm
High- and Low-Context Cultures
A concept in communication theory that differentiates cultures based on how much communication is implied through context rather than explicitly stated.
Low-Context
Low-Context refers to communication styles where messages are expressed explicitly, relying less on situational context and non-verbal cues, common in individualistic cultures.
High-Context
Pertains to cultures or communication styles where much of the message is conveyed through non-verbal cues and the context of the communication.
Low-Context Cultures
Cultures where communication is explicit, messages are direct, and understanding is based on verbal instructions rather than context.
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