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An example of a zero-sum game is
Customer's Perspective
A view or opinion held by consumers about a product, service, or brand, based on their personal experiences and expectations.
Value
The perceived benefit or satisfaction that a consumer receives from a product or service in relation to its cost.
Benefits to Costs
Refers to evaluating the advantages and disadvantages or gains and expenses associated with a decision, project, or purchase.
Needs and Wants
Fundamental human requirements and desires that drive consumption behavior, where needs are essential for survival and wants are additional desires.
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