For Years, Your Neighbor Insisted She Had No Desire to Own

question 136

Multiple Choice

For years, your neighbor insisted she had no desire to own a computer. Recently, however, she purchased one and says she did so because all her relatives have computers and she wants to exchange e-mail with them. Your neighbor's behavior is an example of

• A) a switching cost.
• B) the impact of negative market feedback.
• C) limited-pricing behavior.
• D) a network effect.

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Definitions:

Explicit Costs

Direct monetary expenses incurred in the course of doing business, such as wages, rent, and materials.

Peak Efficiency

The optimal point at which a particular process or system operates with maximum effectiveness or efficiency.

MC = MR

The point where Marginal Cost equals Marginal Revenue, considered the optimal point of production for maximum profit.

ATC Curve

A graph showing the average total cost of production at different levels of output, illustrating how costs vary with changes in output.