The Network Effect in the TV Broadcasting Industry Results in

question 26

Multiple Choice

The network effect in the TV broadcasting industry results in

• A) a positive market feedback between the number of advertisers and the size of TV audience.
• B) a negative market feedback between the number of advertisers and the size of TV audience.
• C) a positive market feedback between the number of advertisers and the number of TV channels.
• D) a negative market feedback between the number of advertisers and the number of TV channels.

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Definitions:

Risk-Averse

The preference to avoid taking risks, favoring safer or more predictable outcomes over potentially higher but riskier rewards.

Exporting

Exporting is the process of selling goods or services produced in one country to buyers in other countries.

Global Segmentation

Global segmentation involves dividing a market into distinct groups of consumers with shared characteristics across international borders to tailor marketing efforts.

Changing Needs

The evolution or variation in consumers' requirements or desires over time, influencing product development and marketing strategies.