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Game theory is used to explain the pricing behavior of
Place Utility
Describes the value added to products by having them in a location where they are needed or wanted by consumers.
Ownership Utility
The value or benefit a consumer receives from having complete control and ownership over a product or service.
Cause Marketing
A marketing strategy where businesses and nonprofits form a partnership to promote a social cause or issue, benefiting both parties.
Branding Expert
A professional skilled in creating, developing, and enhancing the identities and images of brands to ensure they convey the desired message to the target audience.
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