What Is This Year's Forecast Using the Naive Approach

question 108

Multiple Choice

What is this year's forecast using the naive approach?

• A) 2,000
• B) 2,200
• C) 2,800
• D) 3,200
• E) none of the choices

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Definitions:

Hierarchy of Effects

A model describing the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase.

Purchase Decision Continuum

The range of processes and factors that influence a consumer's decision from the moment of realization of a need to the actual purchase.

Consumer-Product Cycle

The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.