For Data Collection to Be Valid,what Must Occur

question 11

Multiple Choice

For data collection to be valid,what must occur?

• A) The tool must be thorough.
• B) The tool must be unbiased.
• C) The tool must measure what it is supposed to measure.
• D) The tool must be accurate all of the time.

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Definitions:

Extensive Decision Making

A complex process involving significant research and evaluation, typically associated with high-value or infrequent purchases.

Buying Decision

The process by which a consumer identifies a need or desire, gathers information, evaluates choices, and finally selects a product or service.

Decision-making Process

A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.

Dissonance

A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.