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Two firms sell 100% orange juice in 10 ounce bottles.The juice is only good for one week.The two firms have contracts for all the oranges produced in a large geographic area.Each firm decides how many bottles of juice to produce at the same time.This market is best described with a
Wholesaler
A person or company that buys goods in large quantities from producers and sells them in smaller quantities to retailers or other wholesalers.
Retailer
A business or individual that sells goods or services directly to consumers, typically operating out of physical or online stores.
Bullwhip Effect
A situation in supply chain management where slight shifts in demand from consumers cause increasingly amplified shifts in demand at the levels of manufacturers, distributors, and wholesalers.
Primary Causes
Fundamental reasons or root causes that directly lead to an event, situation, or outcome, distinct from secondary or tertiary factors.
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