A Rational Person Maximizes

question 5

Multiple Choice

A rational person maximizes

• A) risk.
• B) return.
• C) expected utility.
• D) return variance.

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Definitions:

Primacy Effect

The psychological phenomenon where the first pieces of information presented to an individual have a greater impact on their perception and memory than information that comes later.

Negativity Bias

The psychological tendency to pay more attention and give more weight to negative than positive experiences or information.

Role Schemas

Cognitive structures that contain information about the features, behaviors, and expectations associated with social roles.

Person Schemas

Cognitive structures that contain knowledge, beliefs, and expectations about others that influence how we perceive and respond to them.