In Studying Consumers Like Gail,a College Junior,marketers Often Find It

question 30

Multiple Choice

In studying consumers like Gail,a college junior,marketers often find it useful to learn how they spend their leisure time,their interests in music or clothing,even atand titudes about social issues,to be able to categorize them according to their lifestyles.This sort of information is called:

• A) core values.
• B) psychographics.
• C) configurations.
• D) physiognomies.

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Definitions:

Balance

A balance in financial terms refers to the amount of money or value remaining in an account, or the equality between the sum of debits and credits in an accounting record.

Accounts Receivable

Funds that customers owe a company for goods or services that have already been delivered or utilized, but payment has not yet been received.

Fees Earned

Income earned by a company for services provided to clients, usually recorded as revenue in the income statement.

Accounts Payable

Liabilities to creditors for goods and services received that have not yet been paid for.