A Fast-Food Chain Describes Its Core Customer as a Single

question 33

Multiple Choice

A fast-food chain describes its core customer as a single male under 30 years of age with a working class job,who reads little,likes loud music,and hangs out with friends.This is an example of:

• A) subculture.
• B) marketing segmentation.
• C) demographics.
• D) typical male Canadian consumer of burgers.