Social Critics Have Maintained That Marketing Leads People to Buy

question 86

Multiple Choice

Social critics have maintained that marketing leads people to buy products they do not want and do not need.However,the failure rate of new products that are heavily marketed is reportedly as high as 80 percent.How can these two seemingly opposite views of marketing be reconciled?

• A) The social critics are simply wrong. People are not influenced by marketing.
• B) Consumers are highly influenced by marketing, but some products simply fail anyway.
• C) Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please.
• D) Products that fail are generally products that will satisfy a want, but not a need.

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Definitions:

Probability of Success

The likelihood of achieving a desired outcome or result in an experiment or trial.

Normal Distribution

A bell-shaped data distribution where most observations cluster around the central peak and the probabilities for values further away from the mean taper off equally in both directions.

Sample Proportion

The fraction or percentage of a sample that exhibits a particular trait or attribute.

Population Proportion

The percentage of individuals in a population who share a certain characteristic or attribute.