The Study of the Processes Involved When Individuals or Groups

question 59

Multiple Choice

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:

• A) market segmentation.
• B) relationship marketing.
• C) market research.
• D) consumer behaviour.

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Definitions:

Co-branding Costs

Expenses associated with a partnership between two or more brands to create a product or service that leverages the strength of both brands.

Private-label Brands

Products manufactured by one company for sale under another company's brand, commonly found in groceries and chain stores, offering a competitive alternative to national brands.

Retailers

Businesses that sell goods and services directly to consumers through various channels, including physical stores, online platforms, and catalogues, acting as intermediaries between manufacturers and end-users.

Line Extension

The introduction of additional items in a product line under the same brand name, often new flavors, forms, colors, added ingredients, or package sizes.