Recently Marketers Have Come to Realize the Value of What

question 48

Multiple Choice

Recently marketers have come to realize the value of what is being called relationship marketing.In marketing terms,it means:

• A) developing friendships with foreign governments so that American products can be sold in their countries at a fair price.
• B) instituting practices which show companies' awareness of their responsibilities to the environment and society.
• C) building bonds between brands and customers that will last over time.
• D) using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out.

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Definitions:

Negotiation

A process where two or more parties communicate and compromise to reach an agreement beneficial to all involved.

Relationships

Connections, associations, or interactions between individuals or groups, often characterized by emotional or social ties.

Aggressive Behavior

Aggressive behavior refers to actions or attitudes that are forceful, hostile, or attacking, often used to dominate or control a situation or person.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity.