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The multi-player online game "World of Warcraft" is a good example of:
News Conference
A media event in which newsmakers invite journalists to hear them speak and, typically, ask questions.
Publicity Tool
Methods or strategies used by businesses to generate public visibility or awareness for their products, services, or brand without direct advertising.
Point-of-Purchase Display
A specialized form of sales promotion located near, on, or next to a checkout counter (the point of purchase) designed to attract customer attention and stimulate sales.
News Release
An official statement issued to newspapers and other media for the purpose of providing information, an official statement, or making an announcement.
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