Although Research Has Shown That Consumers Think Better of Products

question 37

Multiple Choice

Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products.What is a good a reason for this?

• A) Ethical companies do not make good quality products.
• B) Products made by ethical companies are hard to find for consumers.
• C) Sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products.
• D) Consumers lie on surveys about ethical companies in order to appear like they care.

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Definitions:

Advertised Product

An item or service marketed to potential customers through various media channels.

Salesperson

An individual who sells goods or services to customers, often working on behalf of a company or as an independent representative, aiming to meet sales targets and fulfill customer needs.

Marginal Enterprises

Businesses operating at the minimum level of profitability necessary to sustain operations.

Merchandise

Goods or products that are bought and sold in the course of business.