A Billboard Is Positioned Correctly Beside a Busy Highway

question 62

Multiple Choice

A billboard is positioned correctly beside a busy highway.However,the merchant that purchased the billboard is complaining that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 100+ kmh on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) the differential threshold
• B) the absolute threshold
• C) the intensity threshold
• D) the relative threshold

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Definitions:

Food Revenue

Income generated from the sale of food products or services.

Streamline

To simplify or reorganize a process or system to make it more efficient and effective.

Internet Use

The act of utilizing the global network of computers to access information, communicate, perform tasks, or engage in entertainment.

Business Cycle Management

The practice of adjusting strategies and operations of a company in anticipation of or in response to economic expansions and contractions.