A Billboard Is Positioned Correctly Beside a Busy Highway

question 62

Multiple Choice

A billboard is positioned correctly beside a busy highway.However,the merchant that purchased the billboard is complaining that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 100+ kmh on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?

• A) the differential threshold
• B) the absolute threshold
• C) the intensity threshold
• D) the relative threshold

---

Definitions:

Personality Conflicts

Disagreements or incompatibilities between individuals due to contrasting personalities.

Economic Reasons

Factors or motives rooted in economic theory or practice that explain certain decisions or behaviors.

Industry Language

Specialized vocabulary and terms used within a specific field or profession, known and understood by those within the industry.

Company Name

The official designation of a business entity under which it operates and is legally registered.