In Consumer Behaviour,the Concept Behind a Product's Market Position Implies

question 17

Multiple Choice

In consumer behaviour,the concept behind a product's market position implies that:

• A) the evaluation of a product is based on what it means to person rather than what it does.
• B) the evaluation of a product is based on what it does for person rather than what it means.
• C) the top-selling brand in a product category always has a stronger market position.
• D) price is the most important "P" to consider when formulating a marketing strategy.

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Definitions:

Germany

A country in Central Europe known for its rich history, cultural heritage, and significant contributions to arts, science, and philosophy.

Talent

Natural aptitude or skill possessed by an individual.

International Marketing

The practice of promoting and selling products or services across national borders.

Intermediate Goal

A checkpoint or milestone that is set between the immediate start of a project and the long-term end goal, helping to organize and measure progress.