________ Involves Using Communications That Are Unexpected and Unconventional in Ways

question 98

Multiple Choice

________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.

• A) Sensory marketing
• B) Stealth marketing
• C) Guerilla marketing
• D) Viral marketing

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Definitions:

Hamster's Death

The cessation of life in a hamster, which can be caused by various factors such as old age, disease, or improper care.

Personal Fable

A cognitive distortion experienced during adolescence, where the individual believes their thoughts, feelings, and experiences are unique and not understood by others.

Risky Behavior

Risky behavior encompasses actions that potentially expose individuals to harm or significant risk of negative consequences.

Adolescents

Individuals in the transitional stage of human development between childhood and adulthood, typically ranging from ages 13 to 19, experiencing significant physical, emotional, and social changes.