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What Is a Differential Threshold? Give an Example of Why

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What is a differential threshold? Give an example of why this is relevant to marketers.


Definitions:

Brachial Artery

The major blood vessel of the (upper) arm that supplies blood to the arm and hand.

Venous Sinuses

Large channels in the brain that collect venous blood from the brain and lead it towards the internal jugular veins.

Cranial Cavity

The space within the skull that houses the brain, protected by the bones of the cranium.

Internal Jugular

A major vein located in the neck, which carries blood from the head, brain, face, and neck back toward the heart.

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