HJHeinz Co

question 11

Multiple Choice

H.J.Heinz Co.markets different food products such as ketchup,pickles,and mustard,all using the Heinz brand name.This is known as:

• A) family branding.
• B) synchronous branding.
• C) common branding.
• D) differentiated branding.

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Definitions:

Industrial Process

A structured set of activities related to the manufacture, processing, or treatment of various materials or products on a large scale.

Registered Design

A legal protection for the visual design of objects that are not purely utilitarian.

Piece of Furniture

An object in a room or establishment that is used for sitting, working, storing items, or as decoration, such as chairs, tables, or cabinets.

Legislation

The process of making or enacting laws.