Kraft Foods of Canada Is Considering Getting into the Toilet

question 59

Multiple Choice

Kraft Foods of Canada is considering getting into the toilet paper business,which would be a new product for them to market.This strategy is known as:

• A) product modification.
• B) brand variation.
• C) corporate repositioning.
• D) product line extension.

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Definitions:

Standard Deviation

A gauge for the level of deviation or dispersion within a group of quantities.

μ

The symbol used to represent the population mean in statistics.

Frequency Distributions

A statistical tool that organizes data by recording the number of times each value or group of values occurs.

Normal Distributions

A bell-shaped distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.