A Coffee Chain Could Not Understand Why Its New Commercial

question 96

Multiple Choice

A coffee chain could not understand why its new commercial was not successful at improving sales. The commercial,which showed its latte followed by a jingle,had aired for a month on popular television stations. This commercial was not successful because:

• A) television advertising is not an effective medium for promoting coffee.
• B) jingles are not effective at creating conditioned responses to brands.
• C) the commercial should have played the jingle before showing the latte.
• D) because the television commercial was shown for a month, any product associations between the jingle and the latte became extinct.

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Definitions:

Competence

The ability to do something successfully or efficiently, often referring to specific skills or knowledge.

Self-directed Learning

The practice of individuals taking the initiative, with or without the help of others, to diagnose their learning needs, formulate learning goals, identify resources for learning, choose and implement suitable learning strategies, and evaluate learning outcomes.

Collegial Consultation

A professional practice in which colleagues within the same field share knowledge and advice to improve their work, often in a non-hierarchical manner.

Fieldwork Education

A component of education that involves learning through hands-on experience in a real-world setting outside the classroom.