Examlex
Define stimulus discrimination. Why it is important to marketers?
Predicts Behavior
The ability of certain variables, traits, or conditions to indicate or determine future actions, reactions, or outcomes.
Objective Measures
Quantifiable methods of data collection used to gather unbiased, empirical evidence that is not influenced by personal feelings or opinions.
Personality Traits
Are enduring characteristics or qualities that describe consistent patterns in the way individuals think, feel, and behave.
Statistical Analysis
The process of collecting, exploring, and presenting large quantities of data to discover underlying patterns and trends.
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