When Hilary Bought a New Set of Dishes for Everyday

question 122

Multiple Choice

When Hilary bought a new set of dishes for everyday use,she acted differently from the time when she bought a set for her favourite nephew's wedding gift.This is an example of:

• A) product involvement.
• B) message-response involvement.
• C) purchase situation involvement.
• D) simulated involvement.

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Definitions:

Oral Medium

A means of communication through spoken words, including face-to-face conversations, lectures, radio broadcasts, and oral presentations.

Audience's Body Language

The non-verbal signals, such as gestures, facial expressions, and posture, exhibited by an audience during a presentation or speech, offering insight into their reactions and engagement level.

Tone

The overall attitude or character that is conveyed through the choice of words and style in written or spoken form.

Oral Medium

A method of communication that employs spoken words to convey a message or information, as opposed to written forms.