Examlex
A person's conception of an "ideal self" is moulded in part by seeing people in ads who seem successful or attractive.
Target Market
The specific segment of the market to which a brand or product is directed, identified by particular demographics, interests, or needs.
Brand Associations
The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.
Quantitative Research
A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.
Qualitative Research
Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.
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